Post by account_disabled on Mar 14, 2024 5:59:02 GMT
Who needs a marking plan? Of course, the development of a tagging plan rather meets the needs of websites which record complex journeys and interactions. For a showcase site, with few pages and basic navigation paths, a tracking plan is not necessary. But it becomes essential for sites which record a multitude of interactions , particularly in the field of e-commerce a visitor can fill out a form, add a product to the basket, click on a CTA, share content, contact the company , etc.
This mass of hypothetical events requires being able to track data with maximum precision and being able to correlate them effectively. How to develop a tagging plan? You will understand that a tagging plan is a valuable tool, but relatively BTB Directory complex. Its development requires following a certain number of essential steps . It's necessary… Define the website's commercial objectives , then determine the relevant KPIs linked to these objectives (number of sessions, traffic source, devices used, conversion rate, etc.
Reconstruct the tree structure of the site and establish the different stages of the conversion process (the succession of pages which allow you to go from a visitor to a lead or to a customer), so as to have a clear and complete structure with the hierarchical levels, page groups, product categories and others. This step helps identify which performance indicators to monitor for each page or category, so you only collect the truly relevant data. Choose the solution that suits you among the analysis tools offered on the market Google Analytics, Google Tag Manager, Matomo Analytics, Adobe Analytics, etc.
This mass of hypothetical events requires being able to track data with maximum precision and being able to correlate them effectively. How to develop a tagging plan? You will understand that a tagging plan is a valuable tool, but relatively BTB Directory complex. Its development requires following a certain number of essential steps . It's necessary… Define the website's commercial objectives , then determine the relevant KPIs linked to these objectives (number of sessions, traffic source, devices used, conversion rate, etc.
Reconstruct the tree structure of the site and establish the different stages of the conversion process (the succession of pages which allow you to go from a visitor to a lead or to a customer), so as to have a clear and complete structure with the hierarchical levels, page groups, product categories and others. This step helps identify which performance indicators to monitor for each page or category, so you only collect the truly relevant data. Choose the solution that suits you among the analysis tools offered on the market Google Analytics, Google Tag Manager, Matomo Analytics, Adobe Analytics, etc.